Choosing the right person to help you with the SEO of your website is not that simple. There are no official courses and it is not a protected profession. Everyone can therefore call themselves an SEO specialist. Yet choosing the right person is crucial. A good SEO provides a solid basis with which your website in the long term will get free valuable visitors to your website.
Less good search engine optimization can mean that you invest money in things that do not yield the money. In the worst case scenario, the SEO employee takes great risks that work in the short term, but can even result in a penalty in the long term. Point to be noted here that the NJ seo services are the kind of experts that you can trust on. Google knows this requirement and therefore gives advice on choosing a Search Engine Optimizer (SEO). We explain the most important advice in today’s blog post.
SEO Training Required
Google advises to involve the SEO specialist at the earliest possible stage, for example in the development of a new website. This way, the technology can be easily set up search engine friendly. Good SEO can of course also help to improve an existing site.
Ask the Questions to an SEO employee
Google recommends asking a number of questions beforehand to find out if the specialist is suitable. Some of these questions are, can you show examples of your previous work or share some success stories? What kind of results do you expect, and within what timeframe? How do you measure your success? What kind of experience do you have in my sector? What are your most important SEO techniques? How long have you been active as SEO? How can I communicate with you? Are all changes made to the site passed and detailed information about your recommendations?
Optimizing domains owned by the SEO employee who refers to your website. If the relationship stops then this domain can also be used by competitors. Pages with large amounts of keywords, intended to capture and forward traffic. The quality of the content on these pages is often low and not meant to really help visitors. This is not necessary.
No cure no pay?
Some SEO companies offer guaranteed top positions in organic search results. No one can guarantee positions in the free search results simply because Google does not sell these organic positions. SEO specialists do not have a secret line to Google to get you higher. This is only possible with sponsored results via the Ad Words advertising platform.
Perfect Service with Keyword Combination
No cure no pay SEO therefore often consists of long keyword combinations that are easy to advance. Or more risky tactics are quickly used to achieve results in the short term, but that can be harmful in the long term. People with a lot of SEO skills are scarce. Their work is valuable because they can mean the difference between profit and loss for your company. The search for the cheapest possible SEO solution can therefore ultimately be the most expensive choice.
Ask questions about the working method of the person you have in mind for your SEO work. The NJ seo services are good at this. Be skeptical about too good to be true offers. And finally, make sure that advice is actually carried out by your organization.